The Greats Story Lab™
Explore the Future of Education with Edumedia™
Founded by SJ Murray, Ph.D. (Princeton), a Professor at Baylor University and EMMY®-nominated filmmaker, and Imagineer Courtney Becker, The Greats Story Lab™ is a groundbreaking, forward-thinking not-for-profit initiative at the forefront of educational media. Or, as we like to call it, “edumedia™.” We bring into the world compelling and innovative content that bridges film, education, and cutting-edge technologies (like XR), is a catalyst for transformational play, and promotes human flourishing.
Our Mission
We are committed to making the big questions about what it means to be human accessible to everyone, everywhere. From our humble beginnings recording edumedia shorts in a walk-in closet and as a pro-bono project of StoryRhetoric, LLC, to our professional studio productions and birth as a stand-alone non-profit, we strive to break down barriers in education and inspire Meaningful Realities™ through storytelling and innovation. At every stage of our design process, we’re informed by the most recent, groundbreaking research in the science of learning.
Our Achievements
In our first year, we've been honored with seven international creative awards, recognizing our commitment to excellence and innovation in edumedia™ and our content has culminated over 3 Million impressions on social media, prompting us to begin building out our YouTube channel (that surpassed its initial 100,000 views in December 2024). Our work is shared under a Creative Commons 4.0 License, ensuring it’s free for educational, non-commercial use. When we say education, we don’t only mean schools: we mean life-long learning. That’s what The GSL is all about. You can learn more about our grounding philosophies by watching our very first prototype edumedia™ short film here.
Join Us on Our Journey
We premiered our first edumedia™ VR project on Boethius at an arts event held at Baylor University in 2024 and are excited to expand our horizons with several other XR projects in development. Did we mention we’re creating our first feature-length edumedia™ film? Stay tuned for our digital projects (and the app that ever weighs on our imaginations), designed to bring human flourishing right to your fingertips. We’re excited for you to dream along with us because, by standing strong on the shoulders of the giants who came before us, we can see further into the future than they ever did.
“We’re just getting started.” ~ Walt Disney